What is Digital Marketing?
Digital marketing is called online marketing it is promotion of brands to connect with potential customers using the internet and other forms of digital communication for example email social media and web based advertising channel search engines mobile applications and also text and multimedia messages.
It is an act of promoting and selling products and services by using online marketing tactics such as media marketing Search marketing Email marketing it is a way to connect with an influence to potential customers through online essentially if a marketing campaign involves digital communication it is called is digital marketing .
It can be done online and offline and in fact both kinds are important for a well rounded digital marketing strategy.
5 Advantages Of Digital Marketing
Global Reach – Website allows you to trade globally and also find new market for a small investment huge return on investment easy to measure the success or otherwise of a Digital campaign can easily be ascertained with the Digital campaign one can know almost immediately how one ad is performing.
Easy to adjust – The knowledge of the performance of an ad will inform a business on how to proceed and the coercive action can be changed accordingly.
Brand development – Businesses can use this digital platforms to build their company’s brand and reputation for example a blog featuring quality and useful articles as social media channel that is highly interactive.
Easy to share –most digital channels feature sharing app abilities that allow campaigns and articles to be shared with multiple followers this helps to create a multiplier effect and has the capacity to tremendously improve sales results.
Precise targeting – Marketing on digital platforms allows for targeted camping where ads are presented to customers based on their preferences or initial action.
This term refers to the creation and promotion of content assets for the purpose of generating brand awareness traffic growth lead generation and customers the channels that can help in content marketing strategy for blog posts, books etc.
Search Engine Optimization
It is the process of optimising the branch website to rank higher in search engine results pages there by increasing the amount of free traffic the website receives.
Social Media Marketing
Social media marketing promotes brand and content on social media channels so as to achieve the same target such as increase brand awareness, drive traffic and generate leads for the business which channel to include Facebook ,Twitter ,Instagram, Snapchat ,Pinterest ,LinkedIn etc.
PPC ( Pay Per Click )
It is a method to drive traffic to the website by paying a publisher every time you are asleep. What are the most common types of PPC is Google ads, other channels include paid ads on Facebook sponsored messages on LinkedIn etc.